Hawthorne
Design & Photography
Hawthorne aims to create a new era of selfcare through tailoring premium fragrance, skin care, and wellness products to every individual based on their body chemistry and lifestyle.
Role combined numerous disciplines such as graphic design, illustration, art direction, production, photography, videography, and more. This breadth of work expanded upon Hawthorne’s brand storytelling as well as cultivating an engaged community.
Creative Director: Phillip Wong
Art Director: Matthew Boblet
Photography
Directed and produced images to be used across campaigns, social channels, and other forms of brand usage.
Animation & Videography
Produced animations and videos to be utilized across brand channels with experiments in typography, illustration, and videography.
Travel Size — 2018
Art Direction, Design, and Photography
Art direction, design, and photography for the launch campaign of Hawthorne's Travel Size product line.
Face — 2020
Design
Worked alongside Phillip Wong on the development of packaging design for Hawthorne’s face products.
Photography: Jack Maffucci, Phillip Wong
Leather — 2018
Design and Photography
Collaboration with Porches for the Hawthorne's ‘Leather’ launch. Assisted in production and shot BTS photography of ‘Leather’ music video. Photographed Porches in limited edition launch merchandise.
Director: Ben Carey
Merch Design: Phillip Wong
Barbershop — 2018
Production
Collaboration with Kelly Oubre Jr. for Hawthorne's Barbershop launch. Assisted in production for the launch campaign and captured BTS photography.
Photography: Hannah Sider
