Marc Jacobs Fragrances
Art Direction, Design & Production

Agency: Qulture
Creative Director: Ryan Barone


Pride — 2023
Art Direction, Production, Casting & Design

Concepting and production of Marc Jacobs Fragrance’s 2023 Pride campaign that celebrated the impact of ballroom.

Captured and directed supplementary footage and interviews to be used throughout the Marc Jacobs Fragrances social media channels.

Creative Director: Ryan Barone
Director: Andres Burgos
Talent: Simone Tisci, SmokiiJaii, Venus Balenciaga
Production: Kori Shadrick
Designer: Gloria Wong


Daisy Ever So Fresh — 2022
Art Direction & Design

Celebrating the launch of Marc Jacobs Daisy Ever So Fresh, worked closely to concept and produce a launch event that captured the essence of Daisy.

Our activation utilized an immersive garden of daisies along with sensory lighting slowly shifting from the warm golden tones of sunrise to the cool blues of sunset.

Creative Director: Ryan Barone
Producer: Anne-Laure Lemaitre
Florals: Sivaan Ellen Robin
Photographer: Hunter Abrams


Perfect Eau De Toilette — 2022
Design, Production & Post Production

Concepting of the Perfect Eau De Toilette campaign. Directed talent for video content and oversaw post production of stills and video.

Creative Director: Katie Grand, Ryan Barone
Photography: Juergen Teller
Casting: Anita Bitton
Producer: Mai Productions
Set Design: Mary Howard
Post Production: Nightshift


Perfect Pride — 2022
Design, Production, Casting, & Post Production

Concepting of the Marc Jacobs Fragrances 2022 Pride campaign, assisted in production, and oversaw post production of main campaign and social content shoot.

Creative Director: Katie Grand, Ryan Barone
Photography: Juergen Teller, Steve Mackey
Casting: Anita Bitton
Producer: Mai Productions
Set Design: Mary Howard
Post Production: Nightshift


#PerfectPrideMovement — 2022
Art Direction

Art directed a Marc Jacobs Fragrance TikTok effect in parallel to the Perfect Pride 2022 Campaign.


Perfect Intense NYFW — 2021
Design

Worked in concepting and production of an experiential popup for Marc Jacobs Fragrances during NYFW that opened a live photoshoot and casting call.

The event featured studio photographs captured by Grace Ahlbom, live casting by Anita Bitton, and social coverage by Richie Shazam.

Creative Director: Ryan Barone
Photography: Grace Ahlbom