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Marc Jacobs Fragrances
Pride (2023)

Concepting and production of Marc Jacobs Fragrance’s 2023 Pride campaign that celebrates the impact of ballroom. Captured and directed supplementary footage and interviews used throughout social media channels.

Role: Art Direction, Design, Production, Casting

Agency: Qulture
Creative Director: Ryan Barone
Director: Andres Burgos
Talent: Simone Tisci, SmokiiJaii, Venus Balenciaga
Production: Kori Shadrick
Designer: Gloria Wong

Marc Jacobs Fragrances
Daisy Ever So Fresh (2022)

Concepting and production of the celebration of the Daisy Ever So Fresh launch—activation immersed attendees in a daisy flower field that transformed over time.

Role: Art Direction & Design

Agency: Qulture

Creative Director: Ryan Barone
Producer: Anne-Laure Lemaitre
Florals: Sivaan Ellen Robin
Photographer: Hunter Abrams

Marc Jacobs Fragrances
Perfect Eau De Toilette (2022)

Concepting of the Perfect Eau De Toilette campaign. Directed talent for video content and oversaw post-production of stills and video.

Role: Design, Production & Post-Production

Agency: Qulture

Creative Director: Katie Grand, Ryan Barone
Photography: Juergen Teller
Casting: Anita Bitton
Producer: Mai Productions
Set Design: Mary Howard
Post Production: Nightshift

Marc Jacobs Fragrances
Perfect Pride (2022)

Concepting of the Marc Jacobs Fragrances 2022 Pride campaign. Assisted in production and oversaw post-production of campaign and social content shoots.

Role: Design, Production, Casting, & Post-Production

Agency: Qulture

Creative Director: Katie Grand, Ryan Barone
Photography: Juergen Teller, Steve Mackey
Casting: Anita Bitton
Producer: Mai Productions
Set Design: Mary Howard
Post Production: Nightshift

Marc Jacobs Fragrances
Perfect Intense NYFW (2021)

Concepting and production of Marc Jacobs Fragrances NYFW experiential popup that opened a live photoshoot and casting call.

The event featured studio photographs captured by Grace Ahlbom, live casting by Anita Bitton, and social coverage by Richie Shazam.

Role: Design & Production

Agency: Qulture

Creative Director: Ryan Barone

Art Director: Jiyoon Cha

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