“Just brewin’ some witches.”
INFOLocated in Long Island, NY the Witches Brew is a vegetarian cafe serving primarily to the alternative/punk scene of the community. Lacking a strong and consistent visual identity, the following was my interpretation of what would be a better fitting system for the cafe.
ROLEConceptualized and created a
variety of idealized material to be used in their branding system reflecting individuality, intimacy, and unification. Rooted from
an underground creative scene, the new branding system aims to personify
Witches Brew and unite its targeted communities. Witches Brew becomes a brand of
“if you know, you know” to retain its mysterious and cryptic nature. Collateral such as a sketchbook menu, mad lib receipt, and
collaged business card allows for conversation between object and user. Witches Brew is another friend in town.