INFOThis T-Shirt is a relief platform dedicated to helping those in need through leveraging creativity and strategic partnerships. What started as a response to the toll the COVID-19 global health pandemic took on the hospitality industry, has rapidly evolved into an ongoing initiative to support in-need business, marginalized people and communities, and philanthropic organizations seeking outspoken advocates and additional channels to raise funds.
Role consisted of redesigning the This T-Shirt logo, creating engaging social media content, and working on collaborations with organizations/brands such as Fader, NAACP, and Retrospekt.
In partnership with The Fader, two t-shirt collections were made to support independent music venues in NYC and LA that were deeply affected by COVID-19.
NAACP YOUTH AND COLLEGE DIVISION
One hundred percent of the profits will be dedicated to galvanizing the NAACP Youth & College Division’s 25,000 members for increased voter education, voter registration programming, and civic engagement efforts for the 2020 election.
Original tee design by Trey Johnson
Designed custom merchandise for Retrospekt, a virtual festival that brings BIPOC, women, and LGBTQIA+ voices to the forefront. Proceeds were donated to artist relief, To Write Love on Her Arms, and MusiCares.